Since its conception almost two decades now, the Warren Buffett Archive site has provided unprecedented access into the legendary investor who constantly makes the global markets his largest investment vehicle. You probably already know the basic facts: Warren Buffet is a billionaire, and he also happens to be the co-founder of the powerhouse company called Omaha Steaks. However, his business career goes way beyond that. He also served as a director and stockholder of many important companies throughout his lifetime. Many of these were quite successful, but some such as Enron were not.
What does this have to do with Omaha Steaks and the man that created one of the most innovative, yet under utilized marketing strategies to ever be in business? Well, since Omaha Steaks was founded in 1974 by a pair of creative guys named Larry and Ed Russell, they realized that they needed to include some sort of informative video or audio program in order to help people understand just how great their product was. By creating a video that showed how wonderful their food was as well as the quality of their stock, they became overnight sensations all across the country. The problem was that they had no idea how to monetize this opportunity because they didn’t have any experience in the business. Luckily, Mr. and Mrs. Russell were able to find some investors who invested with them in just the right way, and over the next couple of decades their Omaha Steaks business went on to become one of the most dominant companies in the food service industry.
So, why is this guy’s name so synonymous with Omaha Steaks and his influence on the company and the world in general? It all stems from his incredible ability to read a room, to listen to a message, to see a vision and to speak about it in absolute common language. For someone who wasn’t blessed with physical skills that are necessary for public speaking, he did everything possible to improve them, and built a huge following by sharing that ability with others. There are plenty of people who would like to learn more about becoming an internet marketer, and Mr. Buffet’s incredible story should serve as a guide to getting started. Even if you’re a small business owner who wants to take on the World Wide Web with a product of your own, I highly recommend that you pay attention to Mr. & Mrs. Buffet’s Speaking About Business, Money and Life.